"The average annual growth rate of sales of hot-dip galvanized spiral pipes during the 12th Five-Year Plan period will be reduced from 12% in the" Eleventh Five-Year "period to single digits. The momentum for sales volume growth will weaken. "

 

    Experts pointed out that, according to the national “Twelfth Five-Year” growth target calculation, the corresponding sales of more than 664 million tons of hot-dip galvanized spiral pipes are needed to support its development. However, the advance construction and over-expansion of some steel-using industries have already overdrawn the future sales and consumption demand of galvanized steel pipes. The demand for the sales and consumption of galvanized steel pipes is unsustainable, and the sales and consumption of hot-dip galvanized spiral pipes in some industries have even shown negative growth. In addition, the apparent consumption of crude steel in China only increased by 5%, and the investment in ultra-conventional fixed assets, mainly based on large-scale infrastructure construction, has shifted to a downward deceleration track.

 

    Experts told the author that if the hot-dip galvanized spiral pipe sales enterprises want to survive and surpass their competitors during the "Twelfth Five-Year Plan" period, scale will no longer be the only direction pursued by the enterprise, but must turn to seeking new strategies, including Differentiation strategy, cost leadership strategy and centralized strategy.